ASIP Coffee Roaster Co.

Stepping into ASIP Coffee Roaster Co. is like finding a quiet corner of calm in the heart of Merced. The moment you walk through the door, you’re greeted by the soft glow of natural wood accents and an abundance of lush green plants that soften the space with a gentle, living presence. This coffee shop moves at an inviting, unhurried pace—a place where time slows just enough to savor a rich espresso or a thoughtfully brewed pour-over without distraction.

The atmosphere here strikes a balance between lively neighborhood hangout and restful retreat. Friendly baristas engage with genuine warmth, crafting each cup with care and an attentive hand, whether it’s a velvety flat white or a delicately floral rose latte. Wood tables worn smooth by conversation and quiet work invite you to linger—whether you’re nestled in for a creative project, catching up with a friend, or simply soaking up the morning light.

ASIP’s menu reflects a curiosity and appreciation for both classic and unexpected flavors, with offerings like a charcoal latte or Mexican hot chocolate that speak to a playful spirit behind the counter. For those seeking comfort beyond coffee, the house-made pastries and subtle touches like alternative milks ensure there’s something thoughtful for every palate.

What truly sets ASIP apart is how it quietly nurtures connection—between people, place, and moments. It carries the feel of a bright, steady presence in a neighborhood that’s felt the weight of ups and downs. Here, the ritual of coffee becomes a small, everyday joy, wrapped in greenery, soft light, and a genuine desire to welcome you back again and again.